Your startup grew. Your HR should too.

A woman with long dark hair and a light purple jacket standing in front of a large pink screen, speaking to an audience in an indoor setting with a painted sunset background on the wall behind her.

Most people and culture advice serves big corporates with big HR teams and zero urgency. But, you're not that.

I'm Zak — a people and culture consultant who came up through startups and built flipHR to give founders the kind of HR support that’s actually useful, and affordable too.

Arrow pointing right

Fit for purpose HR support

Whether you're figuring out where to start, need a senior HR partner on call, or have something that's gone sideways — there's a few ways we can work together.

A woman standing and pointing at colorful sticky notes on a whiteboard during a meeting.

Kick-Start

Not sure what you need? Start here.

A people and culture audit helps maps your current state, defines where you want to be, and gives you a clear roadmap to get there.

  • Workshop current and future state

  • Key team member interviews

  • Review of HR practices and docs

  • Personalised roadmap

  • Delivered in under two weeks

Two women sitting on pink velvet armchairs around a small white table with a Microsoft Surface laptop, talking and laughing, in a room with a pink wave pattern wall.

On-Tap

Senior HR, when you need it

This option gives you flexible HR support, without the full-time overhead. I’ll work as your embedded people partner, scaling support up or down as needed.

  • Senior HR advisory

  • Hands-on P&C leadership

  • Leadership and management coaching

  • Virtual and/or onsite

  • Fixed or flexible retainer

Multiracial men in a creative workspace

Re-do

For when things just aren’t working.

Sometimes the best next step is starting fresh. Rebuilding from the ground up creates stronger foundations for your team, culture, and ways of working — intentionally and sustainably.

  • Culture and values work

  • Engagement and wellbeing

  • Performance programs

  • Hiring and compensation

  • Contracts and compliance

Less policy. More people

I work in an open, hands-on way — no BS, no bureaucracy, no one-size-fits-all frameworks. Just practical HR that moves at startup speed and actually sticks.